Brits head across the pond for taste of American suburbia
New research from Virgin Holidays reveals that UK travellers, inspired by pop culture such asDesperate Housewives’ Wysteria Lane, want to live like a local when abroad. This insight has sparked the opening of Balmoral, a new suburban style holiday accommodation in Orlando, Florida that is exclusive to Virgin Holidays.
When travelling abroad, one in five Brits (17%) want to experience living in local style accommodation and over a third (35%) of those heading across the pond say they would like to enjoy American suburbia for that “Honey, I’m home!” experience.
In response to this demand, Virgin Holidays has announced the opening of Balmoral, a luxury home development in Orlando, Florida where visitors can immerse themselves in a quintessential American suburbia setting. The development comprises of a selection of three, four, five and six-bedroom properties each featuring a unique look and design. The homes have their own private pool, patio and garage; residents can also visit the ‘social Clubhouse’ for a true feeling of American, luxury home-living.
The houses are located a short drive from Walt Disney World Resort in Florida and situated within a gated community for privacy and security. The development offers facilities to suit a range of travelers including public areas to meet and mingle with other holidaymakers including a communal pool and waterpark, lakes and parks, outdoor cinema, fully equipped gym, X-Box games room, a bar and on-site restaurant that even offers a home delivery service for guests who feel like a night in.
Balmoral has been two years in the making and is backed by consumer demand for ‘home’ style accommodation abroad that mixed the ‘home away from home’ feeling with the amenities of a resort.
David Geer, Manging Director at Virgin Holidays said: “The new Balmoral development brings together the best parts of being on holiday by experiencing life in the US paired with the comforts of being at home. Our research shows that a substantial amount of UK holiday makers like to live like a local while abroad and villa style accommodation offers just that. Balmoral is something special that everyone can enjoy, whether you’re a first time or a regular visitor to Orlando.”
While the concept of Balmoral is to give visitors a ‘home away from home’ feeling, and while Brits love to live like a local, research also shows that Britons want to bring a little bit of Britain on the road to feel at home. Nearly a quarter (23%) of Brits admit to bringing their own teabags on holiday and 15% even bringing their slippers or dressing gown. Five in every hundred Brits would go so far as to take their own tea pot and favourite biscuits.