Bundaberg Rum supports Cyclone Debbie appeal
Queensland’s Bundaberg Rum is donating all distillery tour ticket sales in April to The Red Cross appeal to help support communities ravaged by Cyclone Debbie.
The iconic Bundaberg Rum distillery which attracts around 5,000 visitors per month was relatively unaffected by the cyclone but has seen its fair share of natural disasters in its 128 history, having survived two devastating floods and fires.
Bundaberg Rum Visitor Experience Operations & Brand Manager, Duncan Littler said they will donate all distillery tour ticket sales from now through to April 30 to help those in need.
“As a brand our aim is to make a stand for uniting Australians behind the best of the Aussie spirit. There is no better way of demonstrating this than by supporting our mates in times of need and showing resilience in the face of adversity by saying Queensland is still open for business.”
“So many people’s lives have been turned upside down by this cyclone and are in real need of support – now and in the coming months ahead. It’s important we do what we can to help rebuild the communities affected,” he said.
The Bundaberg Rum brand has previously supported fellow Australians in times of need having raised over $700,000 for flood relief in 2011 and 2013.
Mr Littler said that the company supported Tourism Queensland’s ‘Don’t cancel your holiday’ message.
“The best way people can support Queensland is to come for a holiday,” he concluded.
Queensland Tourism Minister Kate Jones says: “I congratulate Bundaberg Rum for taking this initiative to help Queenslanders affected by Cyclone Debbie.”
“It’s very fitting that such an iconic Queensland company like Bundaberg Rum is supporting fellow Queenslanders in their time of need.
“This generous initiative shows true Queensland spirit and aligns with Tourism and Events Queensland’s latest tourism campaign to encourage more Australians to holiday in Queensland.
“We’re sending a very clear message that despite the recent weather events, Queensland is still open for business and it’s still the best place in Australia to come for holidays,” Ms Jones said.