Camilla Franks in partnership with Dubai Tourism launches new range
Dubai Tourism and leading Australian fashion label CAMILLA announce a partnership with a collection that is inspired by the cultural melting pot of Dubai, available online and in Australian stores late April 2017.
Inspired by the Arabian Desert and the bustling souks of inner city Dubai, the new CAMILLA capsule collection, My Dubai Dream, features the iconic kaftan and other fashion items as well as several travel accessories including a passport holder, beach bag, beauty bag and scarf, all in a matching print reflecting the colours and designs of Dubai.
In late 2016, Camilla Franks travelled to Dubai for a four-day ‘printspiration’ trip. Here she wandered the souks of Dubai’s Old Town, discovered the courtyard cafes and art galleries of Al Fahidi District of Bastakiya, dined with Emiratis, marveled at the architecture of the mosques, learned Arabic calligraphy with a master, rode camels at sunset across the dunes and experienced the beauty of the desert at dusk.
At first, Camilla faced a creative challenge in pinpointing Dubai’s essential culture, but soon came to realise that there isn’t one single or defined culture in the young city:
“My time in Dubai was adventurous, regal and eye opening. I wanted to incorporate my experience into a print and truly push the boundaries of people’s perceptions of Dubai. The
design, called My Dubai Dream, is made up of references which includes the intricate tile work and architecture at my Dubai hotel, Jumeirah Al Qasr, the jaw-dropping ceilings of the Al Farooq Omar Bin Al Khattab Mosque and the Presidential Royal Suite at the iconic Burj Al Arab,” added Franks.
“This is an exciting collaboration for Dubai Tourism,” said Julie King Director – Australia and New Zealand, Dubai Tourism, “While many Australians associate Dubai with a bustling fashion and shopping scene, the aim of this collection is to showcase the natural beauty and culture and tell the story of the city through design. CAMILLA’s My Dubai Dream brings that to life, harnessing Dubai’s vibrant colour palate with prints inspired by architecture, designs, tiles and artworks of the city and its hotels and attractions,” added Ms King.
The collaboration also cements the city’s fashion credentials, with many international designers opening stores or attending fashion shows in Dubai, highlighting the city’s position as an emerging fashion destination.
My Dubai Dream hits stores late April.
Designed exclusively for Dubai Tourism, the My Dubai Dream capsule collection includes a range of apparel including the staple CAMILLA kaftan and a range of travel accessories. The collection will be available in all eighteen of CAMILLA’s boutiques, as well as online at camilla.com
CAMILLA is an Australian lifestyle brand founded by Camilla Franks. Each CAMILLA piece is infused with story: the destination and adventure of Camilla’s off the beaten track travels. The
CAMILLA wonderland includes women’s, men’s and children’s fashion, swim, accessories and home collections.
Dubai is one of the world’s most exhilarating destinations and is home to over 202 nationalities: a glittering city that offers swathes of golden beaches and world-class shopping, dining and nightlife. Boasting electrifying events and sporting championships, Dubai is one big, year-round adventurous playground for all the family. Perfect for a stop-over, Dubai is a gateway to the world; a place where tradition meets ambition, where the past meets the future, the visionary city is also proud to display its rich heritage and culture.
About Madinat Jumeirah
Set on a private beach, Madinat Jumeirah resort is an authentic recreation of ancient Arabia, capturing the natural beauty of the region. Madinat Jumeirah features two grand boutique hotels, Jumeirah Al Qasr and Jumeirah Mina A’Salam, accommodation in 29 traditional summer houses in Jumeirah Dar Al Masyaf and the newly opened Jumeirah Al Naseem, marking the Resort’s completion and bringing the Dubai of today experience and a wave of fresh energy and excitement to the resort. The Arabian Resort of Dubai also offers conference and banqueting facilities including two grand ballrooms, a 1000-seat Amphitheatre and the region’s only dedicated entertainment centre and multi-purpose venue, Madinat Arena. The facilities are interconnected by 3km of waterways and landscaped gardens. The resort also provides extensive leisure and health facilities including Talise Spa and Talise Fitness, as well as Souk Madinat Jumeirah, a traditional retail and dining experience with 90 boutiques and restaurants showcasing the best of Arabia.