DoubleTree Resort by Hilton, Myrtle Beach Oceanfront has announced the appointment of Alan Fabris as Director of Sales and Marketing. In his new role, Fabris will direct the resort’s internal sales team to increase meeting business across all market segments. Fabris will also oversee advertising and public relations efforts at the 452-room resort.
Fabris’ tourism career spans three decades and includes 20 years with Starwood Hotels & Resorts Worldwide, Inc. and 10 years with Hyatt Hotels Corporation. He was most recently Area Director of Sales and Marketing for Starwood Hotels & Resorts Worldwide, overseeing 14 properties throughout the Midwest and responsible for combined group revenue production totaling $115 million. Fabris has received numerous awards and recognitions throughout his career, including Sales Team of the Year, Director of Sales of the Year and Outstanding RevPAR Performance, among others. Fabris is a graduate of the Rochester Institute of Technology, where he earned a degree in Hotel Management.
“Alan is a great addition to our team and we’re happy to have him leading our sales and marketing initiatives for the property,” stated Michael Frits, General Manager. “His knowledge of the hospitality industry, exceptional reputation and long-standing relationships in the meetings arena will immediately allow us to compete on a larger scale.”
Formerly the Springmaid Beach Resort, the 30-acre oceanfront DoubleTree Resort by Hilton, Myrtle Beach Oceanfront now features an all-new 20,000-square-foot main building, ocean view restaurant and lounge, “grab & go” snack area and outdoor entertainment terrace, which were part of a recent multimillion-dollar, property-wide renovation project.
The hotel’s 35,000 square feet of flexible indoor meeting space was also part of the enhancement project. The three-story conference center – the largest oceanfront conference center in Myrtle Beach – was outfitted with new decor, wall treatments, carpet and paint and features versatile function space with floor-to-ceiling windows on each floor for sweeping ocean views with access to oceanfront covered balconies. The three ballrooms – Atlantic, Carolina and Springs – are divisible into 19 meeting or breakout rooms, offering plenty of space for 10 to 1,000 guests. The resort also has several small meeting rooms and hospitality suites available for use. All guest rooms were also updated with new soft goods, and now feature 40-inch HD TVs, DoubleTree’s signature Sweet Dreams® bedding, mini-refrigerator, microwave and private balcony with outdoor seating.
For more information about DoubleTree Resort by Hilton, Myrtle Beach Oceanfront, contact the sales department at 866-764-8501 or visit www.myrtlebeachresort.doubletreebyhilton.com.
Situated on a quarter-mile stretch of serene Atlantic shoreline, DoubleTree Resort by Hilton, Myrtle Beach Oceanfront, formerly the Springmaid Beach Resort, rests at the south end of Myrtle Beach’s Ocean Boulevard. Aside from its stunning location, the newly renovated oceanfront hotel boasts spacious accommodations, more than 35,000 square feet of meeting and event space in the largest oceanfront conference center in Myrtle Beach and abundant resort recreation options. Adjacent to Myrtle Beach State Park, the resort’s beach is one of the area’s best for surfing, and is just minutes away from Myrtle Beach’s more than 100 golf courses. An ideal resort destination for guests of all ages, the property also features six pools, a fitness center and expansive lawns for endless enjoyment.