Pacific World creates experiences based on findings from IMEX America
Pacific World, the leading global DMC and Event Management company has consolidated client feedback from nearly 300 business appointments at IMEX America where the focus was on outbound US business secured with meeting planners.
Client feedback indicated that in Asia the countries that planners were most interested in taking business included China, Thailand, Hong Kong and Myanmar – where Pacific World opened its Myanmar office in June this year. There were also high levels of interest in Europe and destinations such as Monaco, Netherlands and Italy. At the same time, clients spoke of their need to have meetings and event itineraries that engaged with local culture in destinations, inspired camaraderie and gives attendees a different perspective to take home.
SelinaChavry, Global Managing Director for Pacific World said, “We cannot stress enough the importance of maximising the return on engagement for our clients at tradeshows. Our approach is to take clients feedback and understand better what emotions or outcomes they are looking to evoke and achieve in the delivery of their events around the world. We will use this feedback to now focus on continuing to bring customised, tailor-made experiences which will be released to our Clients over the next 6 months”.
More new products and experiences will be unveiled at the upcoming ibtm world, Pacific World Stand K35.
Founded in 1980 in Hong Kong, Pacific World is a dedicated destination and event management company operating in 36 countries and over 100 destinations in Asia, Europe, Middle East, Africa and South America.
Pacific World and North America leader ACCESS Destination Services have formed a strategic alliance in March 2014, offering access to 80 destinations around the world to agencies, corporates and associations.
Pacific World is part of Hotelbeds Group.