Southern Laos wins PATA CEO Challenge
Southern Laos has won the PATA CEO Challenge Top Destination 2016 award. The prestigious award, presented by the Pacific Asia Travel Association (PATA), recognises the region as a top emerging tourist destination displaying unique and diverse cultures and heritages.
With a wealth of natural, cultural and historical attractions, Southern Laos is an ideal destination for tourists searching for an enchanting and stimulating place that offers something that can be found nowhere else. Whether enjoying the natural beauty of the maze of islands in Si Phan Don, leisurely floating down the Mekong River, trekking and zip-lining through dense jungle or exploring the UNESCO World Heritage temple complex of Vat Phou, Southern Laos delivers a tourist destination unlike any other. However, until very recently Southern Laos was relatively undiscovered by all but the most adventurous of tourists.
Travel and hotel branding specialists QUO were hired to create a fresh destination brand that would reflect the region’s diversity, serenity, charm and relaxed approach to life. The result was the creation of a destination where tourists don’t just find a place but find life-changing new experiences.