Bangkok Airways accelerates customer service in the cloud with Oracle

bangkok airways

Bangkok Airways accelerates customer service in the cloud with Oracle

Bangkok Airways accelerates customer service in the cloud with Oracle

Bangkok Airways, a multi-award winning airline, today announced it has gone live with Oracle Service Cloud to power customer experience and customer engagement. The cloud service took only six weeks to go live. This is the first airline deployment of the Oracle Service Cloud in Thailand.

Bangkok Airways first began air transportation services in 1968—established as “Sahakol Air”, it became the first private aviation company in Thailand. Bangkok Airways has grown with the increase in demands for air transportation in the region and now operates routes to over 20 destinations in Thailand and Asia. The airline services many of the region’s most popular tourist spots, including Siem Reap in Cambodia, the Maldives, Yangon and Mandalay in Myanmar, Hong Kong, Kuala Lumpur, Singapore, Mumbai in India, Dhaka in Bangladesh, Danang in Vietnam and Phuket, Koh Samui and Chiang Mai in Thailand.

“Oracle Service Cloud provides us with the tools to deliver better customer experience and allow greater visibility for our teams to ensure we make faster and better informed decisions. It is vital that we are able to quickly identify and respond to requests and incidents to minimize any disruption to travel plans. Oracle Service Cloud helps us better restructure our current service operations and streamline how we respond to customers,” said Mr. Prote Setsuwan, Vice President-Marketing, Bangkok Airways.

The deployment will help Bangkok Airways’ reservations and incident teams track all customer cases in one place, streamlining the customers’ journey and helping customers quickly receive answers to their queries. It will also enable agents and supervisors to route, track, and audit emails, and generate reports to measure performance of both incident resolution and agents’ performance. Oracle Service Cloud will also drive efficiencies by reducing the overall number of requests to the contact center.

“With Oracle Service Cloud we hope to be able to gain a better understanding of our customers and their needs. As one of the leading airlines in the region, Bangkok Airways strives to continuously improve customer service to maintain good relationship with our passengers, and we are looking forward to benefiting from the key features of the Oracle Service Cloud,” said Mr. Prote.

“Bangkok Airways was looking for a solution to empower their employees to deliver an enhanced experience for their customers. Oracle Service Cloud provides actionable insight, allowing quicker decision making, offering functions required to integrate and manage customer inquiries and interactions across all channels, and deliver world-class customer experience without disrupting customers’ travel plans,” said Natasak Rodjanapiches, Managing Director, Oracle Thailand.

Supporting Resources

• Oracle Service Cloud

About Bangkok Airways 

“World’s Best Regonal Airline 2016″ and “Best Regional Airline in Asia 2016″ by Skytrax. Also known as “Asia’s Boutique Airline,” Bangkok Airways ( – an award winning regional airline, is Thailand’s first private airline that has been providing exceptional comfort and safety to all passengers since 1968.

Bangkok Airways flies travelers from around the world to more than twenty exquisite destinations across Thailand and Asia. Samui, Phuket, Trat (Koh Chang), and the Maldives are amongst the world’s most renowned beach destinations, while Sukhothai, Luang Prabang, Siem Reap (Angkor), Danang are World Heritage sites.

About Oracle 

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit

Trademark Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Source = Oracle - Bangkok Airways
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