To celebrate International Day of Friendship on 30 July, Vanuatu Tourism Office (VTO) has launched a search to find two friends to help them celebrate their friendship and ‘discover what matters’ firsthand in Vanuatu.
To be in the running, Aussies are invited to share a photo of a special moment between them and a friend, for the chance to create more special memories together in Vanuatu. The photo could be of a new friendship, a friendship that has stood the test of time, or a special moment shared by a couple.
The competition opens on 1 August, 2016. To enter upload an image directly to the competition microsite or to Instagram, using the hashtag #discoverwhatmatters, by 28 August, 2016.
The top 20 images, as voted by the public, will then be shortlisted and judged by an industry panel, the two friends in the winning picture will then head off for some R&R in the tropical paradise of Vanuatu.
The major prize includes return international flights with Air Vanuatu, two return domestic flights to either Tanna or Espiritu Santo, four nights’ accommodation at Eratap Beach Resort on Efate, then two nights’ at Friendly Beach Resort on Tanna or Barrier Beach House on Espiritu Santo*.
The competition is part of a wider Vanuatu marketing strategy designed to rebuild destination awareness amongst Australian travellers and encourage them to take time out to “discover what matters” and find what has been in front of them all along. Vanuatu is the perfect setting for slowing down and rediscovering friendships.
The campaign also complements ongoing trade activity, including a recently launched trade website, www.vanuatuspecialists.com.au, online training, a famil incentive and travel agent roadshow.