Name: Dr Jennie Small
Position title: Senior Lecturer
Company name: University of Technology Sydney
When and why did you join the industry?
When: In 1976 I was employed at the University of Surrey to study Bed and Breakfast accommodation in England (the experiences of landladies/landlords and Australian guests who stayed in B & Bs). At the time, the biggest issue between the two groups related to the fact that Australians expected to bathe daily!
Why: My interests were psychology and travel. I was fortunate to be able to combine the two. From that time I took any opportunity to research tourist behaviour and forty years later am still doing so.
What do you like most about your job?
The opportunity to teach and research in such a stimulating field of study as travel and tourism which is forever changing.
What’s one of the biggest achievements of your career so far?
To introduce and engage students in social justice issues in tourism.
What’s the best advice ever given to you and who gave it?
“God helps those who help themselves“(Algernon Sidney). Advice from my mother who was strong on self-initiative!
Who do you admire and see as a role model in the industry?
The tourism academics whom I admire are those who are working to ensure social justice and the social and environmental sustainability of tourism.
What can people expect from your company and what sets it apart from the rest?
A high quality standard of teaching and research. UTS is the top ranked young university in Australia and employer of choice for gender equality.
What destinations are on your travel bucket list?
My list is long but includes the Marquesas, Antarctica, Tanzania and, closer to home, Strzelecki and Oodnadatta Tracks in Central Australia,
What’s a memorable travel experience you’ve had (good or bad)?
A memorable good experience – Christmas in a fisherman’s cottage in Applecross (in the Scottish Highlands) looking across the sea to the Isles of Raasay and Skye.
A memorable bad experience – Being robbed at gunpoint when backpacking around Asia.
What are three things you always take with you when travelling?
Apart from the usual…. A novel, my Swiss Army knife and a stretch clothesline!
Name someone famous you’d like to travel with and a destination you’d like to go with them.
David Attenborough – to anywhere
What direction do you see the industry heading in over the next five to ten years?
Up. With the rising middle class in Asia, an ageing population with the time and resources for leisure, and travel an expected part of the modern experience, the demand for travel will continue to increase. However, industry, government and tourists themselves need to be aware of the environmental issues that can threaten the sustainability of tourism.