Name: Nerida Worboys
Position title: Newcastle specialist for the Altogether Perfect- Greater Hunter Business Events campaign / Business Events Facilitator for the City of Newcastle
Company name: The City of Newcastle & Altogether Perfect
When and why did you join the industry?
My first job in tourism was as a sales coordinator for Hilton Hotels Corporation in London. I had just completed a degree in tourism and always wanted to work in the industry – I was under the assumption that people were at their happiest when holidaying.
What do you like most about your job?
I relish the opportunity to sell my home town of Newcastle as a destination for business events. I love living here and it is such a pleasure to introduce visitors to the vibrant, cosmopolitan city Newcastle has become.
What’s one of the biggest achievements of your career so far?
I secured the role of National Sales Manager with Hayman just five years after graduating which was huge for me at the time – such a fantastic destination. My most rewarding position would be as a teacher of tourism and events and watching some of my students excel in their chosen career.
What’s the best advice ever given to you and who gave it?
Rachel Wesson, a colleague at InterContinental Sydney, once told me that it is impossible to be unorganised because that’s not a word.
Who do you admire and see as a role model in the industry?
Anna Guillan, my Director of Sales and Marketing at InterContinental Sydney and Hayman – such a strong, polished, passionate and professional business woman.
What can people expect from your company and what sets it apart from the rest?
Altogether Perfect showcases Newcastle, Port Stephens and the Hunter Valley as a regional destination for business events. Located just two hours north of Sydney and within one hour of each other, these three destinations offer a diverse range of experiences and the capacity and capability to host exceptional business events. Through this collaborative approach, meeting and event organisers have access to a range of products and services through the one central point.
What destinations are on your travel bucket list?
New York, Japan, Cruising the Panama Canal, The Maldives and revisiting Paris
What’s a memorable travel experience you’ve had (good or bad)?
Good – New Years Eve in Honolulu – such a safe, family friendly NYE experience. Bad – Being unable to buy a coat in Hanoi…I was “too wide”
What are three things you always take with you when travelling?
1. My phone charger 2. A good book 3. Shoes for every occasion
Name someone famous you’d like to travel with and a destination you’d like to go with them.
New York is at the top of my bucket list so it would have to be the Big Apple with Sarah Jessica Parker (Carrie Bradshaw) as my travelling companion.
What direction do you see the industry heading in over the next five to ten years?
After working in tourism education for the past ten years, I feel that the industry will continue to struggle with attracting employees as a career choice. Tourism and hospitality is still regarded as an in-between job by many and I think we need people to continue to promote career options in tourism and hospitality if we are to continue to grow our service levels and innovate our product.