Gulf Air appoints APG as BSP Representative in 10 countries
Gulf Air, the Kingdom of Bahrain’s national carrier, recently appointed APG Network, an airline-focused representation network, as its representative in 10 countries to provide Billing and Settlement Plan (BSP) support and administrative services to Gulf Air in Australia, Austria, Czech Republic, Finland, Indonesia, Japan, Morocco, Poland, Taiwan and Tunisia.
To mark the beginning of this new cooperation, senior representatives from both Gulf Air and APG recently attended an official signing ceremony at the airline’s headquarters in Bahrain. At the event, Mr. Ahmed Janahi, Gulf Air A/Chief Commercial Officer said: “We are delighted to embark on this relationship with APG as a partner and representative in 10 key, promising offline markets for Gulf Air. With an experienced business associate like APG, the airline will be better represented in our offline markets, enabling us to raise awareness of Gulf Air’s distinctive offering and strengthen more business.”
Sandrine de Saint Sauveur, President and CEO of APG Inc., commented “We are delighted to announce this new cooperation with Gulf Air, one of the most longstanding airlines in the Middle East, and to have the opportunity to work with Gulf Air to increase their sales in additional key offline markets.”
Gulf Air is a major international carrier, serving 43 cities in 24 countries, covering three continents. The airline operates one of the largest networks in the Middle East, with double daily flights or more to 10 regional cities, in addition to select destinations in the Indian Subcontinent and Europe, from its hub at Bahrain International Airport. Gulf Air serves all its destinations with a combination wide and narrow body fleet totaling 28 modern aircraft.
APG Network is the world’s largest network for commercial and distribution services for airlines, providing its 200+ airline clients with a range of services aimed at increasing incremental revenue. With its headquarters in Paris, APG has a network of 101 worldwide offices, covering 176 countries across all continents. The organization’s key goals are to help airlines maximize revenue from small and medium-sized markets on a “variable cost” basis, to generate more revenue for less cost, and to expand an airline’s distribution network with a comprehensive approach based on a tailored portfolio of solutions. APG has been a market leader in developing new distribution solutions for airlines, building on its roots as a GSA airline representation company, a service which still remains at the heart of its operation.