Canada Corroboree hailed the road show of the year
The 2016 Canada Corroboree national industry road show was a resounding success, with 630 travel agents attending trade events across four cities during the past two weeks.
The road show finished with an outstanding event last Thursday at Bennelong, Sydney Opera House, where more than 50 key travel writers, producers and digital influencers were treated to lunch while listening to Canadian tourism representatives reveal local secrets about their unique destinations.
“35 Canadian destination and supplier representatives participated in Canada Corroboree, each one passionate about the wonders, sights and experiences of their special part of Canada,” says Donna Campbell, Managing Director, Destination Canada GSA.
Over 25 Australian wholesalers participated in a full day business-to-business session, ensuring Canada and Canadian product remain front and centre for the Australian tourism industry.
“Travel agents and the media were inspired by these ‘inside stories’, from listening to a grizzly bear snore or swimming with beluga whales, to the haunted buildings of historic Yukon and the edgy music scene of Calgary.”
The Indian Princess of the 2016 Calgary Stampede, Vanessa Stiffarm, was a highlight of the road show, performing the traditional Jingle Dress dance and sharing elements of her Indian culture.
“We were also thrilled to have the President and CEO of Destination Canada, David Goldstein, attend part of the road show,” says Donna. “David’s enthusiasm was contagious as he spoke to media about reaching the millennials with the message that Canada is ‘cool’, not ‘cold’.”
Two prolific travel writers were honoured with the Canada Corroboree Media Award for outstanding Canada coverage. Elspeth Callender and Jennifer Ennion were presented with the much-coveted polar bear trophy at the Melbourne and Sydney media events respectively.