Kakadu Tourism is confident that Tourism Australia’s new Aquatic and Coastal campaign, along with the 30th anniversary of Australia’s most popular outback film, Crocodile Dundee, will help drive a major revival in international tourism to the Top End.
The new campaign – which is part of Tourism Australia’s global There’s Nothing like Australia campaign – was officially unveiled in New York on Australia Day eve by Australia’s Minister for Foreign Affairs, Julie Bishop.
The AU$40 million advertising and multi media campaign puts the spotlight on the vast range of stunning aquatic destinations in Australia, and with Kakadu offering a rich variety of coastal and inland waterways, Kakadu Tourism believes that the new campaign will attract significant interest from overseas visitors, particularly from America.
Kakadu stretches from the Northern Territory coast 200 kilometres inland and contains four major river systems, as well as estuaries, floodplains and lowlands that are covered by water during the annual wet season, making it the ‘nature capital of Australia’, home to 280 bird species, over 50 freshwater species, 117 different reptiles, and over 1600 plant varieties.
The vast amount of rainfall during the wet-season creates an aquatic heaven for tourists, with Kakadu boasting the country’s most spectacular waterfalls and natural rock pools, such as Jim Jim, Twin Falls and Gunlom.
Tourists can take advantage of the water attractions throughout the year, with daily cruises available on Yellow Water Billabong, introducing visitors to Kakadu’s most famous creatures including massive crocodiles, Jabiru birds and eagles, and colourful tree-snakes.
The launch of the major promotional campaign comes on the eve of 30th anniversary of Crocodile Dundee, which first screened on 30 April 1986, and put Kakadu on the world tourism map. The film features scenes at some of Kakadu’s most iconic locations, including Ubirr, Nourlangie and Gunlom.
Kakadu Tourism Chair (and former Tourism Australia Chair), Rick Allert, said that nature-based tourism was one of the most powerful incentives for international travellers to visit Australia.
“This is a tremendous campaign because while Australia is renowned for its beaches, the campaign highlights that Australia also has superb inland aquatic attractions, and fortunately Kakadu offers some of the country’s most attractive,” said Mr Allert.
“When audiences around the world saw Paul Hogan and Linda Kozlowski swim in the picturesque rock pool at Gunlom they immediately wanted to know how they could visit Kakadu. Since then, the region’s tourism infrastructure has developed, offering a network of sealed roads, quality accommodation like the Crocodile Hotel and Cooinda Lodge, and tourism activities such as Yellow Water Cruises, Spirit of Kakadu 4WD tours, and niche operations catering for fishing, bird watching and trekking.
“Today, it is much easier for tourists to experience Kakadu, but with the area now fully protected as a national park, it remains a pristine wilderness area with some of the most remarkable natural attractions that respect and celebrate Australia’s unique Indigenous heritage.”