APT strengthens relationship with Sabre via renewed agreement

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APT strengthens relationship with Sabre via renewed agreement

Sabre  Corporation   (NASDAQ:  SABR),   the  leading  technology  provider  to  the  global  travel  industry,  today  announced  that  it  has  renewed  a  strategic  agreement  with  APT  Group.  The  long-­term  commitment  includes  customised  Sabre  solutions  to  help  the  luxury  travel  specialist  scale  its  regional  business.

APT’s   Customer  Service   team  is  currently  leveraging  the  online  booking  engine,  Sabre  Explore,  which  is  adapted  to  meet  their  specific  content,  booking  and  fulfilment  needs.  The  result  is  greater  efficiency,  reduced  errors  and  an  enhanced  customer  service  experience.  The  renewed  agreement  now  means  Sabre  will  continue  to  strengthen  APT’s  workflows  with  the  latest  digital  tools.

David  Cox,  executive  general  manager  said,  “The  bespoke  work  undertaken  by  Sabre  has  made  a  fundamental  difference  to  our  business.  We  have  renewed  our  agreement  with  Sabre  because  they  have  proven  to  be  an  innovative  partner  that  works  with  us  to  find  the  best  solutions  to  our  business  challenges.”

“Until  recently,  the  Australia  and  New  Zealand  travel  industry  didn’t  have  this  specific  technology  to  support  the  local  needs  of  tour  operators,  wholesale  agents  and  agents  with  reservation  call  centres.  We  are  proud  to  have  addressed  this  gap  in  the  market  and  with  a  custom  solution  for  APT.    Adoption  is  high  and  climbing  which  is  great  because  it  translates  into  new  revenue  opportunities  for  our  partners,”  said  Richard  Morgan,  regional  director  for  Sabre  Travel  Network,  South  Pacific.

Sabre  Explore  is  a  locally  developed  white  label  leisure  online  booking  tool  that  connects  APT  reservation  agents  to  over  400  airlines.  Sabre  Explore  is  available  to  all  travel  agents,  tour  operators  and  wholesale  agents  across  Australia  and  New  Zealand.

 

Source = Sabre

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