APT Raises a Glass to European River Cruising with new Wine Ambassador Program
From today, travel agents will be able to book clients on one of nine exciting new wine river cruises, available through luxury travel operator APT.
Some of the leading figures from the Australian wine industry have pledged to become ‘Wine Ambassadors’ for APT, hosting exclusive departures throughout Europe in 2016.
Travelling exclusively aboard APT’s new portfolio of Wine Cruises on the Danube, Douro, Mosel, Rhine, Rhône and Seine Rivers, these special hosts will oversee tastings of regional wines, host special dinners complemented with locally paired wines, lead excursions to wineries to meet local vintners, explain the nuances of traditional wine-making techniques and educate guests on European wine heritage and traditions.
Endorsed by Brand South Australia and Winestate Publishing, APT’s new Wine Ambassador program proudly welcomes Bruce Tyrrell (Tyrrell’s Wines), Thomas Keith Hardy (Thomas Hardy Wines), Cherry Stowman (Taylors Wines), Darren Davis and Amy White (Seppeltsfield, Aramis and Soul Growers), Nathan Waks (Kilikanoon Wines), Sarah and Sparky Marquis (Mollydooker Wines), John Tomich (Tomich Wines), Nick Haselgrove (Adelaide Winemakers) and Rob Moody (Somerled Wines) as inaugural members.
Each ambassador will bring with them a combination of their own wines to showcase to guests alongside local wineries located along the cruise itinerary.
The new Wine Ambassador program, and its associated wine cruises, is another example of APT’s commitment to innovation in the river cruise industry.
Commenting on the new program, APT Chief Marketing Officer, Debra Fox, said, “We are delighted to have secured the support of some of Australia’s most outstanding wine experts to travel with our guests on these special river cruises. Together we are able to offer an unforgettable insight into the history and heritage of wine-making in the regions that our river cruises visit, providing the chance to taste the produce at source while being guided by some of the most outstanding vintners in Australia. These cruises will provide an excellent opportunity for agents to secure client bookings, especially so for special interest group bookings.”
Newly appointed APT Wine Ambassador and Managing Director of one oldest and most respected family-owned Australian Wine companies, Bruce Tyrrell, said, “Like Tyrrell’s Wines, APT is a long-established Australian family run company that leads the way in its field. When we were approached to work alongside other highly regarded Australian wine companies we saw a great opportunity. Every ambassador has a role to play in educating guests, who also happen to be their customers, on Australia’s outstanding wines and how as an industry we’ve taken some of the ancient wine-making techniques from Europe to really drive innovation on home soil. It’s a great project and one that I’m proud to be a part of.”
Every Wine Ambassador will travel with guests for the duration of their cruise.