Since announcing that bookings were open for Ovation of the Seas’ Australian itineraries, Royal Caribbean Australia has seen a phenomenal response over the course of just a few days, receiving thousands of bookings and far exceeding expectations.
From the time that bookings opened at 9am on Thursday 18 June, the phone rang off the hook with over 200 percent more calls than average in a 24 hour period. Similarly, on Thursday the www.royalcaribbean.com.au website visits increased by 70 percent. Via Espresso, the number of agent enquiries increased by 177 percent.
“We knew Australians would be excited about Ovation of the Seas, especially since more than 20,000 people pre-registered their interest when we first announced that she was to be home-ported in Australia. However, the response we’ve seen has exceeded our expectations and is testament to the strength of the demand of the Australian market for our style of cruising, and the newest, largest and most technologically advanced cruise product Australia has ever seen,” says Sean Treacy, commercial director, Royal Caribbean International, Australia & South East Asia.
“In preparation for the increased level of online activities, our team were on hand in case of any technical issues, and while the increase in calls, Espresso and website traffic certainly pushed capabilities, we are pleased to report that we’ve received positive feedback from our friends and fans.”
“Ovation of the Seas is certainly the star of the show this week, but we’re also seeing an increase in interest in our brand and fleet more widely in Australia and New Zealand. Ovation joins our other five outstanding ships based in Australia – Royal Caribbean’s Explorer of the Seas, Voyager of the Seas, Radiance of the Seas and Legend of the Seas, as well as Celebrity Cruises’ Celebrity Solstice.” said Sean.