The inaugural Rendez-vous in New Caledonia Workshop went off without a hitch on Friday 29 May.
Over 30 travel industry wholesalers and media personnel from Australia and New Zealand travelled to New Caledonia this week to explore the island and take part in the workshop.
The event was held at the Jean-Marie Tjibaou Cultural Centre in Noumea and saw almost 60 New Caledonia suppliers showcase their products and services.
The workshop was designed to introduce new products to international trade partners and travel media, while facilitating partnerships between them and New Caledonia suppliers.
New Caledonia Tourism sales and marketing director Caroline Brunel said the organisation has set ambitious targets to continue tourism growth.
“The destination has received strong interest and investment from several globally renowned brands including the Hilton Noumea La Promenade Residences in 2013 and the Sheraton New Caledonia Deva Resort & Spa last year,” Ms Brunel said.
“We will continue to place a major focus on building brand New Caledonia in the market through strategic partnerships, the continuation of our Ambassador programme with Justine Schofield and as always on digital presence as well as through a number of trade initiatives.”
The event kicked off with a special welcome ceremony, which included traditional Melanesian performances, exchanging of gifts as a customary gesture and welcome speeches.
Participants were given a tour of the cultural centre, which was named after Jean-Marie Tjibaou who led the Kanak independence movement in the 1970s and 1980s.
The tour was followed by an informal networking session and lunch before the workshop began.
Suppliers included tourism offices from all over New Caledonia, accommodation and activity providers and transport services.
The workshop ended with an evening cocktail event at the centre where participants were able to strengthen new and existing relationships while enjoying live music performances by local talent.
The workshop preceded another important event for New Caledonia Tourism, the Salon du Tourisme 2015.
The two-day event translates to “The Tourism Fair” and is organised by New Caledonia’s Northern Province, Southern Province and Loyalty Island tourism offices.
ETB Travel News travelled to New Caledonia for the event. Read the feature story here.