New figures show 2014 was a record year for Australian visitor nights and spend in the United Kingdom, with Aussie travellers spending £1.224 billion (AUD$2.32 billion) in Britain last year.
The latest International Passenger Survey reveals Australian visitor spend increased three per cent from 2013 to 2014 and visitor nights increased by one per cent to a record 15 million nights.
This cements Australia’s position as Britain’s fourth most valuable international source market, with a total 1.057 million Australians visiting the region last year.
VisitBritain chief executive Sally Balcombe said this growth is expected to continue throughout 2015.
“The marketplace for global tourism is getting tougher, but the Government’s GREAT campaign and VisitBritain’s successful global marketing activity has meant that tourism is increasingly becoming an essential part of the wider success of our economy,” Ms Balcombe said.
Since 2009, Australian visits to Britain have increased by almost 16 per cent, visitor spend has increased by 43 per cent and visitor nights have grown by almost 13 per cent.
Globally, international visitors spent £21.7 billion during 2014, representing a three per cent increase on the previous year, and inbound overseas visitors grew by six per cent to 34.8 million people.
VisitBritain marketing manager, Australia, Mark Haynes expects upcoming events such as the Rugby World Cup will draw Australian travellers to the region.
“In 2016 there will be even more reasons for Australians to visit regional Britain with a host of literary anniversaries to celebrate … along with Wales’ Year of Adventure,” Mr Haynes said.
“With direct and flexible flights from regional Australia to regional Britain we expect these events and celebrations will continue to drive growth in travel beyond London.”