Choice Hotels Australasia has announced it will introduce its first Ascend Hotel Collection property to South Australia, with the new Lester Hotel in Adelaide.
The property, valued at more than AUD$50 million, is being developed by The Lester Group of Companies and managed by Lancemore Group.
The premium hotel will feature over 240 rooms across 14 levels and is scheduled to open in September 2016.
Choice Hotels Australasia chief executive officer Trent Fraser said the company is pleased to be working with The Lester Group of Companies and Lancemore Group to develop the newest addition to their portfolio of Australian hotels.
“We expect that demand for our first Ascend Hotel Collection property in Adelaide will be high, responding to a need for more corporate and quality accommodation in the area,” Mr Fraser said.
Choice Hotels’ premium hotel brand, the Ascend Hotel Collection, consists of a range of historic and boutique properties that aim to provide guests with a unique local experience.
The Lester Hotel will reflect the look of luxury hotels and retail stores across the world, with the expertise of development and advisory design group, Intro, and interior design team Genesin Studio.
Intro will assist in producing an innovative and premium quality development while including sustainability benefits.
The boutique hotel will feature spacious conference facilities, a gymnasium, restaurant bar and marble-floored foyer.
Lancemore chief executive officer said his group is looking forward to managing the Lester Hotel in Adelaide.
“Lancemore has had great success in working with Choice Hotels and we are passionate about growing our white label hotel management business,” Mr Clark said.