New mobile apps for NZ destinations

Screenshot of the My Destination Auckland app homepage for iphone_media

Travel website, My Destination New Zealand has launched a series of new mobile apps around the country offering informative guides based on invaluable local knowledge.

Visitors to Auckland, Rotorua, Wellington, Christchurch and Queenstown can now tap into specialist local tips and keep up-to-date with what to see and do on the apps.

The apps are now available to download from the Apple App Store, and the aim is to enable travellers to get the most out of their trips to New Zealand’s tourism hotspots.

An ‘interactive map’ makes it easier for users to locate and access directions to nearby attractions using GPS tracking which has a compass to guide visitors to a place, once selected, in both on or offline mode.

The ‘trip planner’ feature will mark favourites and create personalised itineraries to plan ideal trips, and it will also enable users to sync their shortlist with My Destination websites.

My Destination New Zealand managing director Mike Watt, said the launch of the mobile app means more options for tourists to access up-to-date travel information.

“We’re seeing a huge shift in the way people search for content. Twenty-five per cent of our audience are accessing My Destination websites on tablets or smart phones, and that number’s rapidly increasing,” Mr Watt said.

“It’s not only travellers to New Zealand who benefit from the new app, but at no extra cost our customers can reach the growing domestic and international visitor market.”

The apps can be downloaded in the Apple Store by searching for My Destination and the city they are visiting.

Source = ETB Travel News: Lewis Wiseman
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