Travelport today announced at CAPA’s annual Airline in Transition Aviation event that 100 airlines have already committed to the Travelport Rich Content and Branding merchandising solution.
The recently launched merchandising technology is integrated into Travelport’s Travel Commerce Platform and enables airlines to effectively retail their products to the global trade.
It allows airlines to control how their products are presented to agents in order to help drive ticket sales and boost optional extras such as baggage and lounge passes.
Travelport managing director air commerce Derek Sharp said the company is aiming to redefine travel commerce and provide its customers with improved air merchandising solutions.
“As a result of our heightened focus in this area, we have been able to transform the traditional air distribution model to offer a suite of unique merchandising solutions, including Rich Content and Branding, which significantly benefit our airline customers as well as our travel agency and TMC partners,” Mr Sharp said.
Benefits to travel agencies using the technology include potential increase in sales and up selling opportunities, while still allowing them to continue booking through their preferred processes rather than visiting several airline websites.
Airlines that have signed up to Rich Content and Branding include TAP Air Portugal, LATAM Airlines Group and China Eastern.
At present, almost 60 of the 100 signed up airlines are already available for booking through Travelport’s Travel Commerce Platform.
After winning technology awards last year, Travelport plans to continue focusing on developing and introducing new merchandising solutions to the industry.