Sabre Red App Centre, the world’s first B2B travel app marketplace and innovation showcase, has exceeded 1 million downloads by travel agents worldwide.
The app has reached 1.2 million downloads by nearly 118,000 users across 119 countries.
Red App Centre has attracted developers and agencies from around the world, building creative tools and solutions travel agents use to extend the capabilities and customise the Sabre Red Workspace to meet the unique needs of their business and workflow.
Sabre Pacific managing director Jeremy van de Klundert, said that the success of Sabre Red App Centre has exceeded expectations.
“By providing developers the ability to use Sabre’s APIs and Informational Services through Sabre Dev Studio so they can create solutions that are not only making travel buying easier but more personalised and dynamic, the App Centre has brought fresh ideas to the travel marketplace and we’re proud to be part of that,” Mr van de Klundert said.
Using Sabre Dev Studio, which includes a powerful portfolio of APIs, Informational Services, Notification Services and a variety of other tools and resources, developers and travel agencies are building apps that are taking the travel buying experience to new levels.
“By consuming apps through Sabre Red App Centre, travel agents are in the driver’s seat when it comes to shaping their business to meet the varying needs of travellers, Red App Centre is a great way for us to bring innovation to the marketplace quickly and gives us the opportunity to work with creative thinkers to help reinvent travel,” Mr van de Klundert said.
Red App Centre was launched in 2012 and quickly became a hub for agents to find and use trusted solutions, today there are more than 100 apps in the Centre.