Australia’s new initiative for business events

Melbourne_Conference_Centre_December_2012

Minister for Trade and Investment Andrew Robb has launched a new initiative to attract more international business events to Australian shores.

Building on the success of the recent China-Australia Free Trade Agreement (ChAFTA) in securing greater opportunities for the local tourism sector, Mr Robb said the ‘Attracting Business Events to Australia’ initiative, will further enhance Australia’s thriving tourism market.

“Business events in Australia have a global reputation for being first-class, stellar events; they’re extremely important in terms of promoting Australia to the world,” Mr Robb said.

“They showcase Australia’s business capabilities, foster trade and investment outcomes, facilitate stronger people-to-people links and make a significant contribution to our economy.”

‘Attracting Business Events to Australia’ sets out a framework for the Australian Government, through Austrade and Tourism Australia to work with industry during the bidding and event-delivery process.

Under the new framework, Austrade will coordinate ministerial support for an event and will organise onshore and offshore promotion, while Tourism Australia will partner with industry to provide marketing and promotional materials.

“This new framework demonstrates the common sense approach this Government has taken to the tourism portfolio, by moving it under the trade umbrella; allowing closer alignment between the work done by Austrade – our export promotion agency – and Tourism Australia,” Mr Robb said.

With the tourism sector already worth more than $13 billion a year, this new initiative will make a significant contribution to the Tourism 2020 goal, of increasing overnight visitor expenditure to between $115 billion and $140 billion by the year 2020.

Australian Convention Bureau play a critical role in securing international business events for Australia and under this new framework they will serve as the first point of contact for event organisers.

Source = ETB Travel News: Lewis Wiseman
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