China set to become Australia’s biggest source market


With the number of Chinese visitors to Australia doubling in the past four years, Tourism Australia has predicted the annual expenditure by Chinese visitors will reach AUD $13 billion per year by 2020, attributed to rising incomes and close proximity.

The latest official figures from the Australian Bureau of Statistics have shown a significant jump in visitors from Asia, driving the strongest annual growth in tourist arrival numbers since 2000, and although the growth rate out of China has been slower in recent years, it is on its way to surpass New Zealand as Australia’s primary source market within the next four years, the Financial Review reported.

In 2013, Australia welcomed 709,300 visitor arrivals from China, an increase of 14.4 percent on the previous year, with a spend of around AUD $4.7 billion.

The lower Australian dollar, which is expected to remain at lower levels for the rest of the year, combined with a recovering global economy and low-cost carriers are attributed to the inbound tourism sector improving.

Furthermore, the Chinese-Australian communities throughout Australian cities as well as the appeal of overseas education and Australia’s green reputation are all key influencing factors for the growth.

As more Chinese visitors opt for being independent tourists over group tours, Tourism Australia launched a program last month with China-based travel agencies to sell high quality holiday packages, as part of its strategy to attract more higher-spending Chinese visitors looking for higher quality experiences.

Source = ETB News: Lana Bogunovich
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