Less than one month after unveiling its more generous points program, Le Club Accorhotels has launched a ‘Get Double’ campaign for its Asia Pacific hotels that will provide registered members with double points for eligible stays until 1 November 2014. The promotion includes more than 500 of Accor’s Sofitel, Pullman, MGallery, Sebel, Grand Mercure, Novotel, Mercure and Ibis hotels across Asia Pacific, from luxury city-centre hotels to relaxed beachside resorts.
Le Club Accorhotels announced on 1 July that it was increasing its earning capacity for all members, offering up to 25% more points per stay. Now with this ‘Get Double’ campaign, members can enjoy one of the highest earning rates in the program’s history.
“We want to reward and recognise our most loyal members more than ever before,” says Javier Cedillo-Espin, Vice President Communications & Loyalty, Accor Asia Pacific. “With our increased points value and exclusive offers such as this Get Double campaign, we want to make sure our members can build up a store of points more easily so that we can welcome them back to our hotels sooner.”
Le Club Accorhotels is the only hotel loyalty program which allows members to use their points anywhere in the world, without any date or availability restrictions. For every €10 spent, members earn 25 points, and as soon as they reach 2,000 they can get a €40 voucher that they can use towards future stays or convert into privileges with one of the program’s many partners (airlines, car rental firms, etc.).
“More than just providing points for stays, Le Club Accorhotels is about truly recognising our members with VIP services and exclusive special offers that make their stay even more special,” says Cedillo-Espin. “For example, Silver members receive a welcome drink and access to late checkout; Gold members are offered a room upgrade and early check-in and each of our brands offers special touches depending on member status to reward our guests’ loyalty.”