Ultratravel Collection, a joint venture between Travel Leaders Group, Global Hotel Alliance (“GHA”) and Ultratravel, today announced that several hotels from the portfolios of Alila and Grace Hotels are set to become founder members.
The three partners in this new collaboration announced the creation of Ultratravel Collection at the end of 2013. Ultratravel Collection will enable the world's most luxurious hotels to gain access to Global Hotel Alliance's loyalty programme of 4 million members, as well as Travel Leaders Group's customer base of travellers.
Joining other founder members, which include Hotel Adlon Kempinski in Berlin, Leela Palace in New Delhi, Lungarno Portrait Suites in Rome, Emirates Palace in Abu Dhabi and the Anantara Kihavah Villas in the Maldives, will be such unique properties as Grace Santorini, Grace Mykonos, Grace Cafayate in Argentina, the Alila Villas Uluwatu in Bali and the Alila Jabal Akhdar in Oman.
Nick Perry, Ultratravel’s Founder & Chairman is thrilled to add these hotels to the new Ultratravel Collection “When we created this collaboration, these are exactly the sort of superlative hotels we envisioned bringing together to help each other build recognition, reach more customers and ultimately compete more efficiently for the growing luxury travel segment. With access to GHA’s database of over 4 million customers, each of Ultratravel Collection’s member hotels will benefit from incremental revenue opportunities, while sharing a platform with some of the very best hotels in the world”.
Marco Novella, Grace Hotels COO, commented, “These days hotel brands that seek to reach discerning audiences need to reach out to global communities of like-minded guests. The Ultratravel Collection of complementary properties provides us with the guest access and involvement that is an important part of enriching our brand and sharing the Grace story internationally”.
Frederic Simon, Alila’s CEO concurs “Alila is a young company, but each and every time a guest stays at our property, they ask us where else they can find an Alila because they have relished the experience. So this is a fantastic platform for us to showcase our growing collection of Alila Hotels, where we can all share and connect our discerning clientele with some of the world’s most established luxury brands”.
Ultratravel Collection is currently making final preparations for its formal launch, which is anticipated to be in July 2014. Ahead of that launch, Ultratravel Collection is planning to announce further member hotels.