Emirates brand: world’s most valuable


Emirates Airlines' brand has been singled out as the world's most valuable.

The Brand Global Finance 500 Report has identified Emirates' brand as the most valuable in the world for the third year in a row and the 234th most valuable brand overall in the world.  

The brand is valued at USD $5.48 billion. 

"A strong brand is an important business differentiator and that is why Emirates has continually invested in our brand over the years," Emirates’ divisional senior vice president corporate communications, marketing and brand, Boutros Boutros said. 

"We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment."

Emirates' brand is also one of the most engaged on social media. 

Source = ETB News: T.N.
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