Luxperience marks the beginning of the New Year with the launch of its 2014 Global Pop-Up Programme, designed to take suppliers direct to key markets around the world – the USA, the United Kingdom, China and Brazil.
Luxperience’s Pop-Up events will appear in some of the world’s most iconic cities. The Pop-Ups will provide suppliers with enhanced opportunities to establish business relationships in strategic markets, prior to Luxperience 2014 taking place in Sydney from 31 August to 3 September. A selection of 20 suppliers will be attending each Pop-Up event to with 50 elite high-end and corporate travel buyers.
Luxperience is the only high-end travel trade event to offer such opportunities. Lindy Andrews, CEO of Luxperience says, “We are very excited about our 2014 Pop-Up programme. I believe our approach reflects the global profile of Luxperience, as well as our commitment to provide our suppliers with the best return on investment, by further increasing their exposure to an international audience.”
The first Luxperience Pop-Up will take place in New York at 6pm on 26th February at the Pranna on Madison Avenue where suppliers will be able to showcase their product during an informal cocktail event.
Subsequent Pop-Ups will take place as follows:
- London, UK – on 3 March 2014 at Beaufort House Chelsea. Event starts at 4pm and concludes with dinner
- Beijing, China – on 20 March 2014 at the Waldorf Hotel. Event starts at 6pm and concludes with dinner
Sao Paolo, Brazil – 5 May 2014 at Tivoli Sao Paulo – Mofarrej. A cocktail event starting at 6pm.