The world’s largest online travel company, Expedia, has launched its latest Australian campaign featuring the voice of British actor, Bill Nighy.
Developed by DDB Group Sydney and Carat, Nighy brings to life the thoughts of various office stationery left behind over the summer holidays, in a series of nine short videos.
The campaign aims to break through the cluttered sales activity over the Christmas and New Year period and will run across TV, out of home, digital, press and social media. The TVC will air from 26 December.
The Biggest Ever Sale features discounts on flights, hotels, holiday bundles, cruise, car hire and insurance.
Louise Crompton, Director of Brand Marketing, Expedia Australia and New Zealand, said: “At a time when Australians are bombarded with sales messages, we wanted to add a bit of humour to the mix while still clearly communicating that Australians planning their 2014 holidays can get an amazing deal at Expedia.com.au.”
DDB Sydney Executive Creative Director, Dylan Harrison, said, “Expedia’s Summer Sale campaign is an integrated approach to telling the emotional importance of a much needed holiday from the office, from an unexpected point of view.”
“Expedia understand the depth of emotions people feel around their precious time away, but always tell their story with a twist; hence our category busting approach of leveraging the abandonment issues of the inanimate office objects left behind. The pathos of the much deserving loyal office servants is strong, but not as strong as the draw of a great summer holiday escape with Expedia”, Harrison adds.
To view the Biggest Ever Sale video series, visit: http://www.expedia.com.au/