Australia turning Japanese


Tokyo Metropolitan Government (TMG) has announced that it will be visiting Melbourne and Sydney in mid-December to meet with the travel industry and media in a move to promote the highlights of Tokyo with particular emphasis on affordability and cuisine.

The Sydney event will also launch the Tokyo Lunch initiative, which will involve a group of Sydney-based restaurants offering Tokyo inspired menus, as well as a new consumer website to promote Tokyo tourism.

In a series of seminars, lunches and networking events, the TMG hopes to dispel the belief that Tokyo is an expensive city and promote the excellent attractions and culinary options Tokyo offers. Two exciting evenings for the industry will be hosted in Melbourne on 10 December and Sydney on 12 December.

A group of at least five delegates will visit from Tokyo including Tokyo tourism industry representatives and key personnel from the tourism division of the Tokyo Metropolitan Government. The group will also be in Sydney to participate in the Japan Expo and Matsuri in Sydney 2013 at Tumbalong Park, Darling Harbour on 14 December, 2013.

The travel industry events will incorporate an interactive experience showcasing four unique aspects of Tokyo; a sushi preparation demonstration; highlights of traditional Japanese culture; a focus on Tokyo sub-cultures such as the popular Harajuku fashion and an authentic Japanese street stand.

The events will provide attendees with a taste of Japanese culture including a special Tokyo canapé menu created especially for the event in Melbourne and a video address from two previous well-known Iron Chefs will be shown at each of the events.

An official media lunch, to be held at the Ocean Room restaurant in Sydney on 12 December, will see Executive Chef of the Ocean Room, Raita Noda, unveil the Tokyo Lunch initiative to key journalists.

The TMG has not conducted a major trade mission to Australia since 2007. The visit coincides with the exciting news that Tokyo will host the 2020 Summer Olympics, which is anticipated to bring a much needed boost to city’s tourism after a difficult couple of years for the whole of Japan following the 2010 earthquake and tsunami.

The Melbourne travel industry event will take place at the RACV City Club 501 Bourke Street on the evening of Tuesday 10 December, 2013.

The Sydney travel industry event will take place at the Sydney Harbour Marriott Hotel

30 Pitt St, on the evening of Thursday 12 December, 2013. 

Source = Tokyo Metropolitan Government
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