The digital landscape has evolved and things are changing constantly with Google and the other search engines. That’s why your approach to search engine optimisation (SEO) also needs to change if you want to build your online brand and succeed.
Below are some common old SEO methods that people are still using, but don’t really matter anymore.
Thinking more is better
Years ago, SEO was all about quantity, but not anymore. If you have been following the Google algorithm changes, you will know that things are not about quantity any longer. Search engines want to see a quality approach with everything a website does to create visibility for itself.
Do you still have 500 keywords in your meta tags?
Adding 600 keywords into the meta data of your website homepage is a bad approach to search engine optimisation that should never be done. Google has said that they don’t put much weight on the keyword section of your meta data any longer. It can affect you negatively though if you are keyword jamming.
Most directories are useless
There are thousands of directories out there, but only a few of them are actually of any link value. The majority of them of just there for the links and Google does not add much, if any weight to them.
Don’t think that social media has no connection to your SEO rankings
Social media updates are now appearing in search results. If SEO is about visibility in search, than how is that not a direct overlap with search engine optimisation?
Customised SEO strategies for your business
Purchasing a SEO package for your business is better than doing nothing, but it also requires an approach that’s really customised to your business.
Don’t just rely on Google rankings
For more information about search engine optimisation and how it can help your business, speak to one of the marketing consultants at TA Fastrack on 07 3040 3588.
There is so much more going on online than just search results. You have to be visible in as many other locations as possible if you want to be found and your online marketing strategy needs to take into account the bigger picture. For example, in addition to SEO, you also need to think about social media, SEM, Google places, Google maps and so on.