Tourism operators, agents and industry professionals in Sydney shared the history, culture and prospects of China’s ancient capital Xi’an last Wednesday night.
Delegates from the Municipal Government of Xi’an as well as official tourist bureaus made important appearances presenting the city and its regional highlights to guests at Sydney’s Boulevard Hotel.
Guests were taken on a virtual tour of the Xi’an area, from historical sites to local cuisine that left all mouths craving the Dumpling Dinner, a culinary delight of the region.
The event served as the launch for Xi’an’s 2011 International Horticultural Exposition, which will run from 28 April through to 22 October. The Expo, with the theme of ‘Nature’, will celebrate harmony with the natural beauty and peace of the city through the slogan ‘Green leads fashions’.
The Expo is expected to draw over 12 million visitors over the six-month period. ‘I believe that this promotion will strengthen the cooperation between Australia and Xi’an,’ said Zhang Wengzhang, Vice Inspector for the Xi’an Tourism Administration.
Xi’an is the capital of the Shaanxi province in central China, and is one of the Four Great Ancient Capitals of the country. The city borders the Qinling Mountains to the south and the banks of the Wei River to the north, and marks the end of the Silk Road that stretches across the Asian Continent, connecting it with Africa and Europe.
With over 3,100 years of history, Xi’an is one of China’s oldest cities and has been held under several of China’s most important dynasties, including the Zhou, Qin, Sui and Tang.
In contemporary times, Xi’an has developed a ‘modern and fashionable look’, said Wu Hui, General Secretary of the Xi’an Municipal Government, of the city that has become an important cultural, industrial and educational centre for research and development and China’s space exploration program.
Officials from the China National Tourist Office (CNTO) took guests through transport, accommodation and tour options in Xi’an, while highlighting the sites that have made this city one of China’s key tourist destinations.
Travel highlights in the area include the infamous sculptured soldiers of the Terracotta Army as well as the City Wall, the Giant Wild Goose and Small Wild Goose Pagodas, and numerous temples and museums. Surrounded by National Parks and with one of the five sacred Taoist mountains, Hua Shan, less than 100km east of the city, the region has much to offer international tourists.
‘Tourism from Australia to China was up 18.75 per cent in 2010 from 2009,’ said CNTO Marketing Services Executive, Yini Cao. ‘We believe that 2011 will have even more prospects.’The night ended with a prize draw with six lucky winners receiving souvenirs from the ancient capital, followed by a buffet dinner.
Source = Hainan International Tourism Alliance