Leading low-cost carrier AirAsia is supporting Tourism Queensland in its latest venture to showcase Queensland and the iconic Great Barrier Reefon a global stage.
The airline is a major partner of The Best Expedition in the World, a journey which will see Tourism Queensland Ambassador Ben Southall kayak and sail 1600km along the Great Barrier Reef.
The 36-year-old Englishman will spend almost four months exploring the reef and Queensland coastline and blogging about his adventures including skydiving, rafting, bushwalking, snorkelling, diving and fishing.
“AirAsia shares a genuine love for Queensland and is proud to be able to support Ben in his efforts to educate the world about the reef and boost Queensland tourism,” AirAsia X Head of Commercial Darren Wright said.
“AirAsia, like Ben Southall, is passionate, driven and loves pushing the boundaries, and we stand ready to support those like Ben who have the desire to make a difference.”
AirAsia will use The Best Expedition in the World branding on its marketing material, blogs, social media platforms and e-newsletters. It will also contribute to the conservation and management of The Great Barrier Reef through the Adopt A Reef program.
“Additionally, we’ll do our bit to boost Queensland tourism by sending overseas media and competition winners to the state so they can discover its beauty for themselves,” Mr Wright said.
The expedition follows Ben’s hugely successful role as Tourism Queensland’s Best Job in the World recipient where he served as Caretaker of the Islands of the Great Barrier Reef in 2009. He will depart May 21 from the Town of 1770 on the central Queensland coast and complete his journey in Cooktown in the state’s far north on 12 September 2011.
AirAsia, the leading and largest low-cost airline in Asia, services the region’s most extensive network with 139 routes covering 76 destinations in Asia, Australasia and Europe.The airline flies daily from the Malaysian capital Kuala Lumpur to the Gold Coast, Melbourne and Perth in Australia. Connections to Australia via Kuala Lumpur are available across the network and include from the UK, France, India, China, Korea, Taiwan and Japan with AirAsia X.
Source = AirAsia