Expedia has released plans to split its group into two, with TripAdvisor launching into its own traded company.
Expedia brand will be made up of Expedia.com, Hotels.com and Hotwire while TripAdvisor will include TripAdvisor.com as well as up to 18 other travel media and advertising brands, The Sydney Morning Herald reported.
In a statement the online booking site said, pending on shareholder approval, it expects the company division to be completed by the third quarter of this year.
TripAdvisor stock would be distributed amongst Expedia stockholders.Since the announcement was made yesterday, Expedia stock increased AU$2.95 per share to AU$25.47.
Source = e-Travel Blackboard: N.J