Iceland and its tourism industry has recently received a lot of positive attention from global publications such as the Lonely Planet, USA TODAY and CNN, referring to the country as a top travel destination and idyllic place to visit.
The positive attention is mainly due to the efforts of the Inspired by Iceland campaign, which was setup to counteract the negative media attention created by the Eyjafjallajokull volcano eruption and the consequential flight disruptions caused worldwide.
The Inspired by Iceland tourism campaign was launched in June 2010, two months after the initial eruption, with the aim of improving Iceland’s global image and encouraging people to visit the country again. Inspired by Iceland’s main focus was, and still is, to allow individuals to share their stories and memories of Iceland, and to showcase the island’s many unique and appealing attributes.
The continuing tourism campaign has been a great success and consequently, Iceland has gained an incredible run of travel recommendations from numerous publications. Most recently, the U.S. national publication, USA TODAY voted Iceland as a top travel destination for 2011. The ‘land of fire and Ice’ was amongst other favourable destinations selected to visit next year, including New York City, Japan and New Zealand.
This is not the only time Iceland has publicly been voted as a top travel destination. Lonely Planet, the largest travel guidebook and digital media publisher in the world, voted Iceland as one of its ‘Perfect Trips for 2010.’ The popular travel publisher also listed Iceland’s Westfjords as one of its ‘Top 10 regions to travel for 2011′.
Additionally, Iceland’s capital, Reykjavik has also been voted as the top Christmas holiday 2010 destination, according to CNN’s travel website, CNNGO. Reykjavik was ranked number one, beating off strong competition from some of the world’s most incredible destinations. Amongst those listed are Nuremberg, Germany; Pogost, Belarus; Salzburg, Austria and Sydney, Australia.